Bayer Healthcare

Vikram Kekre, Senior Brand Manager

Energy BBDO *Lead Agency

Alistair Robertson, SVP, Executive Creative Director
Jimmy Zimmerman, Senior Art Director
Alec Jankowski, Senior Copywriter
Katie Clow, EVP, Client Service Director
Trish von Rein, Account Director
Catrina McAuliffe, SVP, Group Planning Director
Noelle Baer, VP, Planning Director
Andres Ordonez, Chief Creative Officer
Jeff Drooger, VP, Executive Producer

MediaCom

iCrossing

Harrison and Star

Bayer Aspirin sales were declining, along with the rest of the struggling aspirin category, and we needed to find a way to restore the brand to growth and increase the relevance of this 120-year-old brand. We identified an opportunity to promote Bayer Aspirin for recurrent ischemic stroke prevention, an overlooked yet extremely important indication that had never been successfully advertised. We uncovered a powerful insight that made our campaign a success, reversing our sales trend from decline to growth and increasing the brand's share, all while the category was down.