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Bright Pink
Too Important To "Go Viral" - Using Facebook Ads To Drive Predictable, Repeatable Impact

RAN IN: North America

CLIENT
Bright Pink

Sarah Storey, President
Carli Feinstein, Director of Strategic Engagement
Erin Williams, Director of Marketing
Kim Henke, Senior Product Manager
Jessica Wrobel, Growth Marketing Manager

AGENCY
Craft & Commerce *Lead Agency

Jordan Ruden, Principal
Mark Barker, Principal


Sew


SUMMARY

Cause campaigns are in an arms race to compete for the increasingly finite attention of constituents. As a result, campaign predictability is going down at the very moment accountability is on the rise for NPO and marketing leaders. What if your cause campaign is too important to leave to chance? We share how Bright Pink built a data-driven, ad-supported impact model that inspired over 137,000 millennial women to complete a five minute, 18-question cancer risk assessment at just $0.20 per completion. That's life-saving impact for less than an extra shot of espresso at Starbucks.

CASE VIDEO


Hero Medium: SOCIAL MEDIA

Medium Featured On Video: INTERACTIVE/ONLINE;Brand Website/Microsite;Mobile/Tablet Optimized Website;MOBILE/TABLET;Display Ad (Mobile/Tablet);Messaging/Editorial/Content;SOCIAL MEDIA

Audience: Young Women (20-35)

Objectives: Cancer risk education

Type: Business to Consumer

Classification: National

Language: English