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Movantik
Envy

RAN IN: North America

CLIENT
AstraZeneca


Daiichi Sankyo

AGENCY
BGB Group *Lead Agency


SUMMARY

Generate awareness about opioid-induced constipation, OIC. Educate patients that OIC is a different type of constipation not well managed by OTC laxatives. Inspire a dialogue between patients and their physicians about a prescription treatment option. 

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);MOBILE/TABLET;Display Ad (Mobile/Tablet);OOH;Transit;POINT OF CARE (POC);Coverwraps;Video (HAN, Accent Health);Wallboards;PR;PRINT;Magazine - Print;PROFESSIONAL ENGAGEMENT;Detail/E-Detail/Interactive Visual Aids (IVAs);In-Office;RADIO;Spots (Radio);SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;TV;Spots (TV)

Audience: Boomers (45+)

Objectives: Increase awareness

Type: Business to Consumer

Classification: National

Language: English