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Entyvio
Doors

RAN IN: North America

CLIENT
Takeda Pharmaceuticals

James Berger, Associate Director

AGENCY
BBDO New York *Lead Agency

Denise Henry, Managing Director
Joyce Pedretti, SVP, Creative Director
Lauren Cohen, SVP, Creative Director
Federico Chiesa, SVP, Group Planning Director
Rose Weng, VP, Director
Andre De Sylva, Account Executive
David Lubars, Chairman/Chief Creative Officer


Pathway, Omnicom Media Group

Dale Travis, Managing Director


SUMMARY

Entyvio, a prescription medicine for ulcerative colitis (UC) and Crohn's disease (CD) had to overcome a huge share of voice deficit, despite the category being one of the most competitive in the health market. Entyvio's key objectives were to rapidly increase awareness, stimulate doctor discussions, and motivate patients to seek information. Our efforts resulted in an increase of unaided awareness by 75%, an increase in doctor discussions by 73% (UC)/125% (CD), and a 33% incremental increase in new patients who learned about Entyvio and took action to receive it. 

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);POINT OF CARE (POC);Brochures;Coverwraps;Wallboards;PRINT;Magazine - Print;SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;TV

Audience: 48% (Male) / 52% (Female) aged 25-54

Objectives: Increase awareness

Type: Business to Consumer

Classification: National

Language: English