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Excedrin
The Migraine Experience

RAN IN: United States, Canada

CLIENT
GSK Consumer Healthcare

AGENCY
Weber Shandwick *Lead Agency


DDB Remedy *Lead Agency


PHD


Epsilon


Projection Artworks UK


SUMMARY

The Migraine Experience is a rare example of marketing that draws on a singular, unique consumer insight to tap into empathy, is powered by cutting-edge technology, and fully integrates television, social media video, programmatic video, search, and earned media to create sales.

CASE STUDY

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CASE VIDEO


Hero Medium: BRANDED CONTENT

Medium Featured On Video: BRANDED CONTENT;CINEMA;CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);DIRECT;ECOMMERCE;EVENTS;GUERILLA;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Mobile/Tablet Optimized Website;Video Skins/Bugs;MOBILE/TABLET;App;Display Ad (Mobile/Tablet);Messaging/Editorial/Content;OOH;PACKAGING;POINT OF CARE (POC);PR;PRINT;Custom Publication;Magazine - Digital;Magazine - Print;Newspaper - Digital;PROFESSIONAL ENGAGEMENT;RADIO;RETAIL EXPERIENCE;In-Store Video/Kiosk;SALES PROMOTION;SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;SPONSORSHIP;TRADE SHOWS;TV;Branded Content (TV);Spots (TV);eCRM, sampling and high-value couponing

Audience: Women

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: Regional

Language: English