Philips

Eva Barrett, Global Head of Brand Marketing
Erik Hollander, _VP and Global Marketing Leader, Home Healthcare Solutions

Ogilvy & Mather *Lead Agency

Gareth Ellis, Planning Partner
David Stocks, Global Planning Director
Kate Waugh, Business Director
Craig Burleigh, Managing Director
Gerry Human, Global Executive Creative Director
Orla Mateer, Account Director
Christy Madden, Account Manager
Trevallyn Hall, Creative Director

Carat London

FleishmanHillard, As Part of OneVoice Connect

Breathless Choir was one of those rare campaigns that broke new ground creatively (Grand Prix winner, Pharmaceutical category), while also exceeding all expectations of business and brand impact. The campaign showed that by behaving like the category leader, a brand can become the category leader. Philips claimed the #1 position in the Portable Oxygen Concentrator category despite the previous market leader having a 10-to-1 share of voice advantage. It also delivered an uplift in brand preference, and drove unprecedented levels of engagement in respiratory illness.