Allergan

Debra Marchese , Executive Director, Marketing
Marc Pieroni , Product Director, Marketing
Michelle Ruggiero , Associate Director, Marketing

Ironwood Pharmaceuticals

Mark Rossetti (Linzess U.S. Brand Lead, Ironwood)
Sharon DeBacco (VP, Product Promotion and Communication )

FCB Health *Lead Agency

Rich Levy, CCO
Cynthia Rothbard , EVP, CD
Amelia Rosner, SVP, CD
Julia Phelan, EVP, Executive Director Account Management
Joe Neiweem, VP, Management Director Account Management

In order for Irritable Bowel Syndrome with Constipation (IBS-C) and Chronic Idiopathic Constipation (CIC) sufferers to engage with a new treatment option, the brand knew it needed to show them a different way to a different result. LINZESS put this into practice by using a stop motion technique that was never before used within the pharma space.