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Dexcom
10 Hours

RAN IN: United States

CLIENT
Dexcom

AGENCY
Marcus Thomas, LLC. *Lead Agency


Allison and Partners


Mirum


SUMMARY

People with type 1 diabetes prick their fingers 4-12 times daily to monitor glucose levels. Dexcom’s G5® CGM System lets people see their readings every 5 minutes on their smartphones. You’d think everyone affected would have one. But getting one requires grappling with doctors and insurance and breaking routines. Category awareness is low (56%). We created a fully integrated campaign showing people with T1 how they could improve their lives TODAY and prick their fingers less. The result: 65,000 leads (5% of the total universe of T1s in U.S.).

CASE STUDY

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CASE VIDEO


Hero Medium: SOCIAL MEDIA

Medium Featured On Video: BRANDED CONTENT;DIRECT;Email;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Geo-based Ads;Mobile/Tablet Optimized Website;Video Skins/Bugs;MOBILE/TABLET;Display Ad (Mobile/Tablet);Location-based Communications/Real Time Marketing;POINT OF CARE (POC);Brochures;Coverwraps;Electronic Check-In;Video (HAN, Accent Health);Wallboards;PRINT;Magazine - Print;PROFESSIONAL ENGAGEMENT;Continuing Engagement;In-Office;SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;TRADE SHOWS;TV;Interactive TV/Video on Demand

Audience: Type 1 Diabetes Patients

Objectives: Drive Website Leads

Type: Business to Consumer

Classification: Multinational

Language: English