Avrio Health

Walrus *Lead Agency

Mass Appeal

Deacon Webster, Chief Creative Officer
Evan Vosburgh, Associate Creative Director
Chris Thielo, Producer
Valerie Hope, Head of Integrated Production
Paula Levine, Head of Account Management
Chrissy Mihaljevic, Account Supervisor
Marco Diadezzio, Copywriter

We were tasked with breathing new life into SlowMg, a magnesium that had never advertised. We focused on forty-something men who might be experiencing the first signs of middle age in the form of random muscle aches, prolonged soreness, and an increased difficulty in completing once simple tasks like putting on a pair of socks. Interestingly these same ailments might be alleviated with the help of magnesium. We set out to let these men know that that SlowMag was there to help them conquer these Feats of Middle Age.