Planned Parenthood Federation of America

Ambreen Molitor, Senior Director, Digital Products Lab
Julia Bennett, Director, Education
Andrea Hubbard, Associate Creative Director
Alex Bedder, Roo Content Lead

R/GA New York *Lead Agency

Genevieve Hoey, Executive Creative Director
Brittany Graham, Influencer Strategist
Erin Lynch, Executive Creative Director
Tahira McGhee, Group Director Media Management
Katie Yoder, Associate Creative Director
Samantha Hart, Media Supervisor
Katie Edmonson, Associate Creative Director
Chiunghui Chiu, Associate Design Director
Neda Whitney, Managing Director, Client Services
Jaclynn Martin, Associate Director Marketing Sciences
Julia Aaker, Senior Analyst
Habibatou Magassa, Producer
Dennis Claus, VP, Executive Strategy Director
Feven Abadi, Strategist
Akua Harris, Senior Connections Planner
Tiara Puglisi, Group Director, Connections

We were challenged with spurring Black and Latinx teens to become more knowledgeable advocates for their own health. Our audience is hesitant to trust PSAs and more likely to find inaccurate answers from the sources in which they currently look. We introduced Roo High School to discuss the topics on their minds, presented by unique voices they can relate to.