Novartis Pharmaceuticals Corporation

John Creel, Executive Director
Heather King, Associate Director, Consumer Marketing

Hill Holliday *Lead Agency

David Leonardi, Executive Creative Director
Heather Donahoe, VP, Account Director
Lauren Herman, Group Creative Director
Victoria O'Neil, Digital Producer
Danielle Strong, Associate Director, Account Operations
Scott Simpson, EVP, Group Strategy Director
Sining Zhou, Experience Designer
Bailey Woodhull, VP Strategy Director
Lisa Belden, VP, Business Affairs
James Amedeo, Associate Creative Director
Rachel Heffner, Senior Art Director
Lauren Tom, Management Supervisor
Corinne Kleinberg, Account Supervisor
Vanessa Holmberg, Integrated Producer
Rob Erskine, Creative Technologist
Christopher DuCharme, Creative Technologist
Ema Loftis, Creative Technologist

IPG PR

Starcom

Psyop

Justin Booth-Clibborn, Executive Producer

JSM Music

For millions of people, Ankylosing Spondylitis (AS) can be a scary, relentless, destructive and invisible disease. To raise awareness of this condition and to help potential sufferers get diagnosed faster, we made the condition visible in the form of a pain, mischievous beast and drove people experiencing chronic inflammatory back pain symptoms to an online quiz to get them answers. "Monster Pain in the AS" is helping people get the answers they need so they can start feeling better.