CLIENT
Highmark Health
Megan Guido, Digital Marketing Analyst
Cindy Donohoe, Chief Marketing Officer
Manfred Woodall, Manager, Digital Strategy
Deborah Crawford, Director, Marketing Strategy
Janele Marek, Manager, Marketing Strategy
Courtney Hutchison, Senior Creative Designer
Jillian Christoff, Market Research Analyst
Taylor Kraus, Marketing Strategist
Emily Deandrea, Art Director
Ashley Restivo, Manager, Customer Experience
Sam Namey, Video Editor
AGENCY
Karen Cathel, EVP, Executive Creative Director
Pete Spender, EVP, Brand Leader
Michael Stelmaszek, EVP, Executive Creative Director
Marty Muthuswami, Associate Creative Director
John Garlock, VP, Creative Director
Jamie Heberling, SVP, Brand Leader
Robin Todd, Creative Director
Kate Wojan, Associate Creative Director
Jennie Hochthanner, VP, Executive Producer
JPM Branding + Consulting
Assembly
Brunner
SUMMARY
There’s a critical need to break the profound silence surrounding postpartum depression. The #1 complication of pregnancy, more than 513,000 women suffer annually -- double those diagnosed with breast cancer. Yet there are no ribbons or national promotions for its awareness. And fewer than 15% of these mothers receive treatment. We set out to change that. We broke that silence with our #MyWishForMoms campaign and postpartum depression survivor Chrissy Teigen. Together we generated over 19 million interactions on this closeted subject from women in all 50 states and 130 countries.