CLIENT
Highmark Health
Cindy Donohoe, Chief Marketing Officer
Ashley Restivo, Manager, Customer Experience
Deborah Crawford, Director, Marketing Strategy
Lori Hudak, Senior Marketing Production Analyst
Erin McGlynn, Manager, Digital Media and Performance Marketing
Janele Marek, Manager, Marketing Strategy
Taylor Kraus, Marketing Strategist
Caitlin O’Connor, Creative Account Liaison
Megan Guido, Digital Marketing Analyst
Cristan Strus, Director, Marketing Strategy - Media
Michelle Moore, Production Artist
AGENCY
Karen Cathel, EVP, Executive Creative Director
Michael Stelmaszek, EVP, Executive Creative Director
Pete Spender, EVP, Brand Leader
Marty Muthuswami, Associate Creative Director
John Garlock, VP, Creative Director
Jamie Heberling, SVP, Brand Leader
Robin Todd, Creative Director
Jennie Hochthanner, VP, Executive Producer
Kate Wojan, Associate Creative Director
JPM Branding + Consulting
Assembly
Brunner
SUMMARY
Allegheny Health Network set out to break the silence surrounding the #1 complication of pregnancy -- postpartum depression. Over 500,000 women suffer annually, and most do so in silence. Harnessing the community-building power of social media, and the star power of pop icon Chrissy Teigen, #MyWishForMoms generated a phenomenal 19 million interactions online from women in all 50 states, 130 countries - and - a 126% increase in moms treated year over year. It became one giant step toward erasing the silence for this serious, at times fatal, health issue.
