U.S. Centers for Disease Control and Prevention

Julie Goggans, Campaign Manager
Diane Beistle , CDC, Branch Chief, Health Communications Branch

Arnold Worldwide *Lead Agency

Icaro Doria, Chief Creative Officer
Paul Nelson, EVP, Managing Director
Bill Girouard, SVP, Creative Director
Bailey Kolligian, Marketing Manager
Shaye Ellis, Senior Marketing Manager
Lauren Landry , Senior Producer
Lindsey McCarter, Health Communications Specialist, Team Lead
Wes Dorsainvil, Sr. Art Director

Plowshare

Jeff Boal, President
David McConnaughey , President & CEO
Wendy Moniz , EVP, Project Manager

Golin

Cigarette smoking remains a national epidemic. Smokers have grown deaf to the message that cigarettes kill. They feel they already know the health risks associated with tobacco. So, instead of telling people they would die from smoking, we showed them what living with the devastating effects of a tobacco-related disease really looked like. Over the course of the campaign, Quitline calls increased by 68% and visits to the website increased by 102%, both of which are scientifically proven metrics to drive quit attempts and help more people quit for good.