CVS Health

Norman de Greve, Chief Marketing Officer
Erin Condon, Front Store and Omni-channel Marketing
Brett Gerstenblatt, Brand Innovation & Design

BBDO New York *Lead Agency

Colleen Hayes, Account Manager
Tom Darbyshire, ECD
Gro Frivoll, Creative Director
Allie Siegel, Assistant Account Executive
Billy Custer, Creative Director
Amy Lai, Art Director
Kim Ryneska, Group Planning Director
Ryan Sheehy, Copywriter
Mani Schlisser, Senior Planner
Laura Perizzo, Account Director
Crystal Rix, Chief Strategy Officer

Universal McCann

CVS was defending market share against Amazon in vitamins and supplements. Four out of five people take supplements, but many are unaware what they take may not contain what they claim.   Instead of turning to marketing, we created an initiative called “Tested to Be Trusted” requiring all supplements be third-party tested. It brought unprecedented transparency to an unregulated category, increasing growth rate sevenfold and proving that improving the health of customers can improve your bottom line in the process.