GSK Consumer

Chris Concerto, Sr. Brand Manager

Wunderman Thompson Health *Lead Agency

William Martino, Managing Director
Janeen Abdelnour, Group Account Director
Logan Leabo, Group Creative Director
Suzanne Fee, Creative Director
Wing Cheung, Project Manager
Chris Silva, Art Director

There were seven new adult toothpaste launches in 2019, making a very competitive oral-care category even more cutthroat. Thanks to a strong insight into changing attitudes towards health and well-being—and a creative idea that positioned Pronamel Intensive Enamel Repair as a toothpaste that complements this attitude—we broke through the category clutter and delivered the most successful launch of the year, far surpassing all of our direct competitors.