CLIENT
CVS Health
Scott Gregory, Vice President Pharmacy and Health Services Marketing
David Graziano, Director of Marketing
AGENCY
Kim Ryneska, Group Planning Director
Alexandra Britt, Senior Planner
Tom Darbyshire, Executive Creative Director
Allison Siegal, Account Executive
Ryan Sheehy, Copywriter
Amy Lai, Art Director
Laura Perrizo, VP, Account DirectorGati Curtis, EVP, Senior Director
Jennifer Layton, Account Director
UM Worldwide
Jamie Kozma, EVP, Client Business Partner
SUMMARY
When people think of health,
they probably don't think of their pharmacy. But where you get your medicine
matters. And if people don't have the right support to get and take their
prescriptions, that can have huge implications for their health.
By getting people to switch
to CVS, we knew we would be able to provide them with the best tools, services
and support to help them stay on their medicine. So that's exactly what we did.