CLIENT
Inspire Medical Systems, Inc.
Martin Abrams, VP Marketing and Customer Experience
Heather Gilbert, Senior Marketing AssociateEmily Allen, Social Media Community Manager
AGENCY
Carly Beetsch, Director of Strategy
Brian Ritchie, Group Creative Director
Gil Muiños, Group Creative Director
Travis Stearns, Associate Design Director
Dan Peschel, Group Account Director
Sarah Zielie, VP Media
Matt Hunstad, ProducerVincent DeZutti, Editor
Hannah Brus, Associate Designer
Allie Arends, Director of Content Strategy
Michael Horsch, Software Engineer Manager
James Squires, CTO
Carrie Stuber, Software Engineer Manager
Brooke Hanson, Project Manager
Alyssa Raiola, Experience Lead
Franny Quirsfeld, Senior Strategist
Reena Feldhedge, Senior media planner
Kristen Erickson, Media Supervisor
Katie Brown, VP Operations
Char Roseblade, SVP Business Relations
Dutch Thalhuber, President
Jarrod Riddle, Executive Creative Director
Tia Hanke-Hills, Associate Creative Director
Chris Goldhammer, QA specialist
Brian Evans, VP Engineering
Bovtiz, Inc.
Mike Farkas, VP
Emmeline Hoang, Senior Research Manager
Picrow
Media Bridge
Toni Dandrea, CMO
Inspeier
SUMMARY
CPAP therapy is the most recognized treatment for OSA. Yet only 50% of those who use it find relief. Inspire disrupts this by offering revolutionary technology that works inside the body. Our campaign focused on proactive OSA, open to innovative treatments, who have failed CPAP therapy. We hit them with a message of a better life through better sleep. The result, 61,000 people visited InspireSleep.com to connect with a doctor, exceeding our 2019 contact volume by 47% and beating lead volume and efficiency goals by 3% and 5%.