GSK Consumer Healthcare

Sara Carpenter, Managing Director, Digestive Health
Amy Sharon, Senior Brand Manager, TUMS
Josh Gabriele, Brand Manager, TUMS
Emma Venditti, Associate Brand Manager, TUMS
Teresa Correa, Senior Insights Manager, Digestive Health
Kimberly Steib, Media Manager, Digestive Health

Grey New York *Lead Agency

Brent Singer, Group Creative Director
Joseph Day, Director, Social Media
Michelle Liuzzo, ACD, Art Director
Talia Rapp, ACD, Copywriter
Conor Chamley, ACD, Copywriter
Edmée Jorge, Content Architect
Katie Greener, Senior Account Executive
Tilly Scullion, Senior Planner
John Patroulis, Global CCO
Emiliano Gonzalez, Executive Creative Director
Shannon Smith, Art Director
Dan Greener, Copywriter
Jason Kahner, President, Global Health & Wellness
Jennifer Chanowitz, EVP, Account Director
Holly Williams, Global Planning Director
Courtney Borg, Project Director
Kirsten Schubert, Account Director, PR
Laura Konopack, SVP, Talent & Influencer
John Bicknell, Account Supervisor, Talent & Influencer
Andi Yancho, Producer, Experiential

Townhouse

James McPherson, Chief Production Officer, North America
Lori Bullock, VP/Executive Integrated Producer
Momo Parra, Integrated Producer
Aaron Meehan, Associate Integrated Producer
Shane Ramjutton, Production Coordinator
Dante DeSole, Head of Audio

Publicis

Julie Sampson, Supervisor, Strategy
Nandhini Sundaram, SVP, Strategy
Juliana Franco, VP, Strategy
Brian Tapfar, VP, Social Investment
Justine Cristini, AD, Social Investment
Zachary Celizic, AD, Programmatic Investment
Cheryl Connors, VP, Video Investment
Tara Lyons, DNA

Townhouse Colombia

TUMS was a 90-year-old antacid brand with a big dream: win over millennial consumers who weren't engaging with the category. We changed the heartburn landscape for good, tapping into a cultural conversation about stress and giving ourselves a whole new playground. And along the way, we claimed an emoji, dominated Twitter on the one of the noisiest days of the year, and drove 9.2% yearly growth in household penetration among millennials.