PCCW Media Limited

Havas Hong Kong *Lead Agency

Matthew Yuen, Creative Director, Havas Hong Kong
Kenneth Chan, Senior Art Director, Havas Hong Kong
Benjamin Chan, Copywriter, Havas Hong Kong
Annabella Li, Digital Account Director, Havas Hong Kong
Charlotte Ho, Account Executive, Havas Hong Kong
Ricky Lam, Managing Director, Havas Hong Kong
Kenneth Tung, Executive Creative Director, Havas Hong Kong
Liza Kan, Director of Client Services, Havas Hong Kong

HK people grow up with dramas and movies being part of our daily conversation. To get into people’s dialogues, we made use of dramas and movies, which Now TV owns the largest library of exclusive content, to create a game that stir up conversations in the social media.
Although most people use Facebook, the average time they spend on each post is only 2 seconds, so we created “2-second-riddle-trailer”, a gaming idea that requires people to keep coming back everyday – solving riddles!