MHK Restaurants Ltd.

DDB Group Hong Kong *Lead Agency

Peter Rodenbeck, VP Regional Director, DDB Asia, DDB Group Hong Kong
Andreas Krasser, Chief Strategy Officer, DDB Group Hong Kong
Maggie Cheung, Business Director, DDB Group Hong Kong
Tony Cheung, Associate Creative Director, DDB Group Hong Kong
Iker Lin, Associate Creative Director, DDB Group Hong Kong
Annie Tong, Head of Broadcast, DDB Group Hong Kong
Keith Ho, Chief Creative Offer & Managing Director, DDB Group Hong Kong
Kwok Hong Ng, Head of Studio, DDB Group Hong Kong

OMD (Hong Kong) *Lead Agency

In order to enlarge the customer base of McDonald’s premium burger offering, we created a product line that was fully inspired by the city and its people – for the first time in the brand’s 43-year old history. We partnered with a true connoisseur of local culture and cuisine: superstar Nicholas Tse, and together developed a product line-up that put a McDonald’s twist on local favourites. We sold over 2 million burgers in less than 7 weeks, and more importantly, recorded a 257% growth across all of our premium burgers.