Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3
  • Thumb 4
  • Thumb 5
  • Thumb 6
  • Thumb 7

Erste Bank
Andrija

RAN IN: Croatia

CLIENT
Erste Bank

Nina Pentek, Direktorica Sektora marketinga
Maja Letica, Head of Brand Management Department

AGENCY
Utorak . Biro za propagandu *Lead Agency

Jakov Vilović, Creative Director
Iva Domić, Account Director


Bruketa&Zinic&Grey

Maja Tonković, Account manager
Boris Rogan, Account Director


MediaCom Central Europe Zagreb d.o.o

Iva Vuletić, Account Lead


404.0

Nataša Marić, Account Executive


BBDO Zagreb

Antica Arsov, Art Director
Ivana Babić, Account director


SUMMARY

Andrija je u posljednjih 5 godina nadišao okvire marketinga i postao svojevrsni kulturni fenomen zahvaljujući kojem je Erste banka godinama najučinkovitiji oglašivač u kategoriji.

CASE VIDEO


Audience: Zaposleni, financijski neovisni muškarci i žene (25 - 60 godina)

Objectives: Povećanje udjela na tržištu (market share)

Type: Business to Consumer

Language: Croatian