CLIENT
JOHNSON & JOHNSON
Rafael Nadale, Global Brand & Comms Director
Mariana Corradi, Global Branding and Communications Executive Manager
Maria Eduarda Manga, Brand & Communications Manager
Maria Fernanda Albuquerque, CMO
Cristina Naumovs, Creative Consultant
Martha Reimann Schubert, Global Brand & Communications Manager
Matheus Gonzales, Global Branding and Communications Executive Manager
AGENCY
Ticiana Gomes, Executive Business Director
Camila Marcondes, Account Director
Diana Junqueira, Strategy Group Director
Alvin Shiguefuzi, Creative Director
Sabrina Villar, Creative Director
Michel Gubeissi, Head of Production
Stella Pirani, CSO
Valeska Morelle, CCO
Vitor Amos, Head of Planning
Renata Nappi, Planning Manager
Mansur Atique, Planning Supervisor
Nathalia Silva, Planning Assistant
Barbara Costa Pinto, Account Supervisor
Mariah Villanova, Content Manager
Lucas Durães, Creative Copywriter
Maicon Gomes, Art Director
Orlando Nascimento, Project Manager
Luiz Cobalchini, Project Manager
Suellen Ciriaco, Brand & PR
Hellen Araujo, Brand & PR
Carol Pimentel, Executive Producer
Daniela Galletta, Manager of Production
Onevue
Bruna Feco, Media Manager
Augusto Cesar, Media Coordinator
Spark
Tatiana Katibian, Business Leader
Fernanda Tavares, Supervisor
3C Gaming
Renan Philip, CEO
Loures
Bruna Sion, Brand&PR Director
SUMMARY
52% of young people don't use mouthwash and the technical language of the category doesn't help. Listerine needed to change the game.
For young folks, bad breath is reeeally dramatic. Games were the opportunity to speak the same language.
We created BREATHCALYPSE, an experience where bad breath caused an apocalypse. The solution? Find Listerine.
More than just advertising, it was an experience in the largest virtual city in Brazil with the presence of celebrities and streamers.
In one month, 54 million views, +340% online sales, and 4.8x ROI.
