CLIENT
NETFLIX BRASIL
Macarena García, Brand Manager
Fernando Machado, CMO
Johan Coné Meza, Diseñador
Matías Muchnick, CEO
Constanza Munilla, Brand Analyst
José Ramón Loaiza, Líder Equipo Legal
Tábata Santelices, Directora Legal
Catalina Pereda, Social Media
Catalina Abeleida, Diseñadora
AGENCY
Wunderman Thompson Brasil *Lead Agency
Leonardo Renesto, Account Manager
Priscila Pimenta, Media Director
Luis Santana, Media Manager
Tati Medeiros, Production Lead
Vitor Amos, Head of Planning
Alessandro Trimarco, Associate Creative Director
Laise Alves, Insights Supervisor
Júlia Tetsuya, Planning Manager
Alvin Shiguefuzi, Creative Director
Veruska Piagem, POD Leader
Yasminne Ferreira, Media Planner
Nereu Jacob, Art Director
Karina Lima, Insights Assistant
Samantha Prado, Content Director
Felipe Ritis, Strategy Manager
Daniel Dami, Media Supervisor
Arantxa Eleonora, Media Coordinator
Guilherme Ramos, Producer
Eduardo Arantes, Finishing Designer
SUMMARY
Stranger Things 4: the perfect opportunity for Netflix to obtain more users and turn the show into a generational icon.
More than watching, people want to live its fantasy. But immersive experiences aren’t accessible in Brazil.
In an innovative media format, we turned a subway station into an immersive experience that took Stranger Things fans to the Upside Down.
Four floors were customized with the show’s settings in an interactive way, for the price of a subway fare.
With the station, we achieved our biggest user figure of the year.
