CLIENT
NETFLIX BRASIL
Magdalena Costa Naum, Gerenta de Marketing HI
AGENCY
Wunderman Thompson Brasil *Lead Agency
Leonardo Renesto, Account Manager
Priscila Pimenta, Media Director
Luis Santana, Media Manager
Tati Medeiros, Production Lead
Júlia Tetsuya, Planning Manager
Alvin Shiguefuzi, Creative Director
Alessandro Trimarco, Associate Creative Director
Laise Alves, Insights Supervisor
Veruska Piagem, POD Leader
Vitor Amos, Head of Planning
Yasminne Ferreira, Media Planner
Nereu Jacob, Art Director
Karina Lima, Insights Assistant
Samantha Prado, Content Director
Felipe Ritis, Strategy Manager
SUMMARY
Netflix needed to expand to a challenging audience: sports fans.We noticed that Tuntum, a small team entering the Brazil Cup, had a very similar name to Netflix's sound branding, TUDUM.Rather than simply mentioning the coincidence, we took the joke seriously and sponsored the team for an entire season.We gained prominence for 90 minutes in the team's next match, broadcasted exclusively on Prime Video.We hit all the benchmarks without investing in paid media and took a big step into new territory.
