AGENCY
Felipe Cury, Chief Creative Officer
Silvia Paes, Head of Strategy
Ana Hernandes, General Manager
Greg Kickow, Creative Director
Alex Adati, Creative Director
Sergio Tercarolli, Planning Director
Mauro Elton, Art Director
Paula Picin, Art Director
Ana Carolina, Art Director
Eduardo Cometi, Art Director
Jayme Neto, Business Director
Marina Roge, Business Manager
Denise Frasseto, Project Leader
Marilia Duran, Strategy Director
Fernanda Tiozo, Strategy Manager
Gustavo Bastian, Strategy Supervisor
Jussara Bezerra, Media Manager
Vinicius Machado, Data Strategy Manager
Karina Silva, Sr Community Manager
Yan Prado, Creative Director
Hirai Fujisaka, Content Supervisor
iProspect - a Dentsu Company
Lucas Calile, Media Director
José Teixeira, Media Supervisor
Gabriel Ortiz, Media Supervisor
Cleberson Luque, Media Manager
Ana Melo, Business Supervisor
Caroline Bassi, Executive Business Director
Gioconda Ferraz, Business Manager
SUMMARY
The last few years haven’t been easy for bar owners and just when things seemed to be looking up, an energy crisis in 2022 affected these entrepreneurs again.
With that in mind, Heineken launched Beer Power, a program to redirect energy from its factories to partner bars. To advertise and encourage adherence to the program, we installed solar panels in OOHs connected to nearby bars that could use the energy generated to save on the electricity bill and keep their refrigerators on.
