CLIENT
Heineken Brasil
Cecilia Alexandre, Diretora de Marketing
Thiago Stelle, Gerente de Marca
André Mendes, Gerente de PR e Influência
Thais Correa, Coordenadora de Marca
Juan Rodrigues, Analista de marcas
Marcela Lolito, Executiva de vendas Food Service
Matheus Moreira, Head de Food Service
AGENCY
Silvia Paes, Head of Strategy
Felipe Cury, CCO
Ana Hernandes, General Manager
Greg Kickow, Creative Director
Sergio Tercarolli, Strategy Director
Alex Adati, Creative Director
Jayme Neto, Business Director
Denise Frasseto, Project Leader
Marilia Duran, Strategy Director
Fernanda Tiozo, Strategy Manager
Gustavo Bastian, Strategy Supervisor
Yan Prado, Creative Director
Leila Pereira, Media Director
Jussara Bezerra, Media Manager
Marcelo Vaz, Art Director
João Eustachio, Copywriter
Vinicius Biss, Copywriter
Leandro Marçal, Copywriter
Mauro Elton, Art Director
Vinicius Machado, Data Lab Manager
Hirai Fujisaka, Content Supervisor
Karina Silva, Senior Community Manager
Maiara Amaral, Business Intelligence Supervisor
Luca Lima, Media Director
Marina Roge, Business Manager
iProspect - a Dentsu Company
Caroline Bassi, Executive Business Director
Lucas Calile, Media Director
Cleberson Luque, Media Manager
Alda Chávez, Programmatic Media Supervisor
Rafael Morato, Media Supervisor
Ana Melo, Business Supervisor
Gioconda Ferraz, Business Manager
SUMMARY
Consumers still have issues buying 0.0 beer when linking it to their social lives. It is usually consumed by people who have health problems, the use of medication or pregnancy. In other words, the opposite of fun. With that in mind, we decided to associate Heineken0.0 with a lifestyle with benefits to help deconstruct society's perception during the summer.
Through TAG 0.0, Heineken opened up new roads and occasions for consumption to show Brazilians that the fun could start right on the road, as long as it was with Heineken0.0.
