CLIENT
Kimberly Clark (
Daniel Wakswaser, Marketing VP
Alexandre Costa, Marketing Director
Ewerton Oliveira, Brand Manager
Ellen Oliveira, PMO
AGENCY
Thais Frazão, Responsável na agência
Fernanda Felicio, Diretora de Planejamento
Lais Pasqua, Diretora de Grupo de Contas
Patricia Monteiro, Diretora de Mídia
Samir Mesquita, Diretor de Criação Associado
Sergio Mugnaini, CCO
Yasmin Morato, Assistente de Projetos
Isabel Barbosa, Gerente de Mídia
SUMMARY
To increase Intimus®’s leadership, the communication faced the challenge of incrementing a highly competitive business, overcoming low levels of differentiation among competitors and connection with consumers. However, the objective’s boldness paid off in terms of results: the short film “Lea” reached more than 65% more impressions, 41% more visualizations and 53% more clicks than originally anticipated and, although Intimus® didn't sponsor the championship, “Lea” became the World Cup’s second most viewed campaign on YouTube, which contributed to favor brand’s leadership by growing business volume and value, and all equity dimensions.
