AGENCY
Rodrigo Famelli, COO / Founder
Daniel Simões, CEO / Founder
Paul Heath, CSO / Founder
Romolo Megda, Creative Director
Tatiane Pereira, Creative Director
Pedro Souza, Copywriter
Matheus Santilli, Art Director
Kika Reichert, Art Director
Sabrina Korman (Sassá), Copywriter
Claudia Almeida, Account Director
Regiane Costa, Accounts Supervisor
João Santanna, Head of Planner
Larissa Francisco, Accounts and Channels Director
Beatriz Morales, Accounts and Channels Coordinator
Vanessa Morselli, Production Director
Marcelo Cypreste, Head of motion
Juliana Rezende, Producer
Casa do bom conteúdo
Haroun Film
Eletromidia
SUMMARY
"Bus Stop, Business Go" aimed to boost the social and economic development of Capão Redondo in São Paulo. The strategy involved transforming OOH (Out-of-Home) advertising into a tool for social development by installing bus stops recycled by Santander and offering free advertising spaces on these stops to local small businesses. A virtuous circle was created, generating brand awareness, increasing the number of customers for local businesses, strengthening recognition as a strategic partner, and positively impacting the economy and quality of life in the community.
