Bayer Brasil

Carlos Reiss, General coordinator

Mullen Lowe Brasil *Lead Agency

Andre Havt, Co Managing Director - Creative
Ana Luiza Santos, Co Managing Director - Strategy
Naya Fouquet, Account Supervisor
Victor Toyofuku, Art Director
Henrique Louzada, Copywriter
Gabriela Shimako, Art Director
Elaize Macena, Social Media Coordinator
Erica Pereira, Project Supervisor
Victoria Scarsi, Content Manager

Initiative Argentina *Lead Agency

Initiative Brasil

Bruno Renzi, Media DIrector
Daniely Alves, Sr Media Manager
Flavio Franco, Media DIrector
Juliana Greco, Media Coordinator
Moises Silva, Media Supervisor
Tatiana Murakami, Media Manager

A campaign that reinforces the importance of Gino-Canesten, a global leader in the category, continuing to provide information that helps consumers to break free from shame and discomfort. The message #PPKSmellsLikePPK sheds light on one of the main symptoms of Bacterial Vaginosis, which is the change in the natural smell of the vagina. In the campaign, Sabrina Sato returns as the spokesperson for the movement to launch Gino-Canesten Balance®, using an ease, direct, and educational language, inviting everyone to speak openly and without shame about their intimate health.