AGENCY
Carolina Silva, Head of Strategy
Toni Ferreira, Head of Innovation and Technology
Maike Maio, Content Creative Lead
Mailson Dutra, Data Intelligence Director
Thaisa Ribeiro, Content Manager
Leticia Leite, Project Analyst
Carolina Fischer, Content Strategist
Rhayssa Souza, Community Manager
Luiza Moraes, Creator
Gustavo Ferreira, Creator
Giovana Lourenço, Media Analyst
Bruno Portela, Influence Manager
Enzo Lino, Data Intelligence Specialist
Hellen Villarroel, Data Intelligence Specialist
Gabriella Machado, Data Intelligence Supervisor
Marcelo Reis, Social Media Manager
João Capusso, Creator
Tainá Marques, Content Strategist
Isabela Dias, Content Strategist
Marcos Paulo, Community Manager
Noelma de Jesus, Community Manager
Marília Marcela, Community Manager
SUMMARY
We transformed Bisinho into a character to connect and enter into a conversation with Generation Z natively, in the language that the public loves and identifies with. Taking advantage of pop culture themes, games, anime and lots of memes, creating a community bond with brandlovers. With a lot of craftsmanship in the execution, purposely crude, to insert ourselves in the themes in a culturally relevant way, entertaining the followers.
