Lowe's Home Improvement

Tom Lamb, Chief Marketing Officer
Chris Ahearn, VP, Employee and Corporate Communications
Brad Walters, Director, Social Media and Emerging Platforms
Elizabeth Coudriet, Sr. Social Media Specialist

BBDO New York *Lead Agency

Jim Reath, EVP, Sr. Director
Bob Estrada, SVP, Sr. Director
Lauren Connolly, EVP, Executive Creative Director
Tim Bayne, EVP, Executive Creative Director

OMD

Steve DiRado, Group Acct. Director

Resolution Media

Jeff Campbell, Managing Director

For Lowes, Millennials are the first-time and soon-to-be homeowners we want to shop with us for years to come. But we needed to connect with them on their terms: where, when and how they prefer. So we launched Fix in Six, a social video campaign that uses six second videos to provide smart, simple solutions for common issues around the home. This is the kind of useful content they seek from brands and in the manner they desire. The campaign successfully doubled the engagement rate with Millennials on social media.