Airbnb

Ayni Raimondi, Global Head of Brand Activation
Diane Chour, Head of Global Media
Kathryn Fox Hellerslien, Brand Marketing Manager
Kim Wohlleb, Brand Marketing Associate

Starcom *Lead Agency

Tony Medio, Global Associate Director
Derek Heathcote, Supervisor
Darren Allison, Associate
Clare Liston, Supervisor

Turner Entertainment

Yetee Osunsanmi, Integrated Marketing Senior Manager
Randy Weiss, Account Executive

Surprisingly, most people still havent heard of Airbnb. We developed the Night At concept with Airbnb to offer travelers totally unique bookable experiences to boost brand awareness. In a humorous twist, we created an absurd Airbnb Night At for adventurous souls to book at Conan OBriens late night talk show studio. Through original live content, social media, PR and digital media that leveraged the full array of TBS media assets interwoven with Airbnbs, we successfully generated buzz, exceeded brand awareness goals and drove an uptick in product engagement with Airbnb.com.