CoStar Group

RPA *Lead Agency

Mike Margolin, Sr. V.P., Director of Audience Strategy
David Measer, SVP, Group Strategic Planning Director
Jim Sieminski, V.P., Account Director
Eric Haugen, Associate Creative Director
Kirk Williams, Associate Creative Director
Pat Mendelson, Sr. V.P., Group Creative Director
Olivia Lioi, Manager, Digital Analytics and Optimization
Julie Senik, V.P., Associate Media Director
Lynda Wiles, V.P., Group Media Director
Nichola Perrigo, V.P., Associate Director, Digital Marketing

Apartments.com's goal was to build a brand and become a clear category leader. Rather than rely on limited and general category data, we put in place a learning-based programmatic marketing plan designed to identify high-value targets. The target identification gained from programmatic media impacted our entire marketing plan. The result was a 2x increase of website visits, a 63% reduction in Costs-Per-Lead, and moving from #4 to #1 in key brand measures. All in 6 months.