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JetBlue
Butts in Seats

RAN IN: North America

CLIENT
JetBlue Airways

AGENCY
MullenLowe Mediahub U.S. *Lead Agency


MullenLowe U.S.


SUMMARY

Our challenge was to break away from simple price competition and give fliers a personalized experience in real time, while driving a profitable CPB (cost per booking). Our custom solution combined first and third-party data signals, search behavior, pricing feeds and environmental conditions to serve audiences relevant offers all in real time.

CASE VIDEO


Hero Medium: INTERACTIVE/ONLINE

Medium Featured On Video: INTERACTIVE/ONLINE;Display Ads (Interactive/Online);Geo-based Ads;MOBILE/TABLET;Display Ad (Mobile/Tablet)

Audience: A25 - 54

Objectives: Increase web traffic, bookings

Type: Business to Consumer

Classification: Regional

Language: English