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Airbnb
Love This? Live There.

RAN IN: North America

CLIENT
Airbnb

AGENCY
Starcom *Lead Agency


TBWA\Chiat\Day Los Angeles *Lead Agency


SUMMARY

With the “Love This? Live There” campaign, Airbnb disrupted the way travel promotions are traditionally done. Instead of flash sales and quick deals, we focused on what really makes us all want to travel - our passions – and turned diversity of inventory from a traveler hesitation into an advantage – all through the use of data and personalized messaging. New user sign-ups and web traffic spiked in the notoriously competitive Q1 travel booking period.

CASE VIDEO


Hero Medium: SOCIAL MEDIA

Medium Featured On Video: CINEMA;CONSUMER INVOLVEMENT/USER GENERATED;Viral (Consumer Involvement/User Generated);INTERACTIVE/ONLINE;Brand Website/Microsite;Contests;Digital Video;Display Ads (Interactive/Online);Mobile/Tablet Optimized Website;MOBILE/TABLET;Display Ad (Mobile/Tablet);In-App or In-Game Ad;SOCIAL MEDIA;Cross-Marketing Partnership w/ Disney's Jungle Book

Audience: Travelers

Objectives: Gain new customers

Type: Business to Consumer

Classification: National

Language: English