Johnson & Johnson

Dawn Kidd, Vice President, Global Face
Devon Slauenwhite, Brand Manager
Suzanne Goldstein , Senior Director AVEENO®, LUBRIDERM® & LE PETIT MARSEILLAIS™, U.S.

J3 *Lead Agency

Josh Bock, SVP, Global Managing Partner, Decision Sciences
Patricia Abad-Santos, Partner, Decision Sciences
Lisa Beshara, SVP, Client Business Partner
Suraj Gandhi, VP, Group Director, Addressable Content
Ryan Love, Partner, Addressable Content
Joseph Tagle, Manager, Digital Production
Angel Chen, Manager, Ad Ops

Roberts + Langer

Cadreon

Aveeno’s campaign objective was to deepen relevance with consumers and retailers, loyalizing existing buyers and growing their lifetime value by converting them to purchase Aveeno across multiple skincare categories. Leveraging shopper data, smart targeting and addressable creative within programmatic digital, we executed a campaign driving personalized cross product line promotions to consumers in relevant way. The campaign reached more than 10MM households, driving lifts in ad awareness, purchase intent, brand favorability and ultimately delivering a +7% sales increase.