Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3

Tide
Bradshaw Stain

RAN IN: United States, Canada

CLIENT
Procter & Gamble

Sundar Raman, VP, Fabric Care, NA
Vedran Miletic, Brand Director, Fabric Care Delivery, NA
Kimberly Doebereiner, BBIC
Moses Ogbonnaya, Brand Manager

AGENCY
Saatchi & Saatchi *Lead Agency

Nick Miaritis, SVP, Regional Account Director
Paul Bichler, Executive Creative Director
Javier Campopiano, Chief Creative Officer
Wanda Pogue, Chief Strategy Officer
Tiffany Graeff, EVP, Group Strategy Director
Nayantara Mukherji, VP, Strategy Director


Marina Maher Communications LLC


Taylor Strategy


Hearts & Science


MKTG


SUMMARY

WE TURNED A STAIN INTO AN AD. We wanted to celebrate America’s #1 detergent – Tide – on America’s biggest stage – the Super Bowl. Knowing viewers would be waiting for a mistake, we wondered… Could we troll the Super Bowl with a stain in the live broadcast? We could! During the Big Game, millions witnessed Terry Bradshaw appear on TV in a stained shirt. Thousands tweeted about the “mistake.” Then Tide claimed the stain with an ad. Tide Pods sales increased 22%, and Tide penetration hit an all-time high.

CASE STUDY

New-pdf-icon

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: CONSUMER INVOLVEMENT/USER GENERATED;PR;SOCIAL MEDIA;SPONSORSHIP;TV

Audience: Adult Men and Women

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: Multinational

Language: English