CLIENT
Yas Island
Rania Helou, Brand Marketing Director
Max Mayer, Director of Marketing
Badr Bourji, Vice President of Marketing
Rose Alforque, Brand Marketing Manager
Tamara Bahous, Head of Brand performance
Christina Jaoude, Marketing Performance Manager
Thivanka Wijesinghe, Marketing Executive
Mark Dabu, Head of Brand performance
AGENCY
Raphael Nassoura, Executive Creative Director / GM
Rebekah Westberry, Senior Account Manager
Wayne Esselmont, Conceptualization
Marco Albuquerque, Conceptualization
Rana Najjar, Snr. Creative Director
Sabine Massaad, Strategist
Sameer Islam, Strategist
Peter Mouracade, Business Director
Yehia Eljoueidi, Senior Account Manager
Shahbaz Khan Zobairi, Senior Creative Director
Lara Gammoh, Senior account Executive
Ali Moussa, Traffic Manager
Jefferson Menezes, Motion Designer
Ali Vannery, Graphic Designer
Chris Habbaki, Editor
Wissam Gharib, Client Lead
Mohamad Hachem, Media Planning
Bassem Massoud, CEO
Lara Arbid, Managing Director
Roy Santadip, Regional Digital Director
SUMMARY
Can one man prove that one island is worth a visit and increase revenue by 335%? Yes. Bringing in Jason Momoa as our larger-than-life Chief Island Officer was a creative and strategic choice that dramatically overdelivered. His action-hero and kid-at-heart persona was given center stage and made our island the center of attention. Through a series of videos featuring Momoa's days on the island living it up, we increased overall international visits by 120% and increased visitors coming from Dubai by 203%
