CLIENT
Yas Island
Rania Helou, Brand Marketing Director
Max Mayer, Director of Marketing
Mohammad Shanabla, Head of Loyalty
Matt Nelson, Performance Marketing Director
Badr Bourji, Vice President of Marketing
Rose Alforque, Brand Marketing Manager
Tamara Bahous, Head of Brand performance
Christina Jaoude, Marketing Performance Manager
Thivanka Wijesinghe, Marketing Executive
AGENCY
Marco Albuquerque, Conceptualization
Carine Abou Jaoude, Conceptualization
Chloe Singh, Conceptualization
Ribal Moukarzel, Digital Designer
Raphael Nassoura, Executive Creative Director / GM
Rana Najjar, Snr. Creative Director
Christopher Booth, Associate Creative Director
Sabine Massaad, Strategist
Sameer Islam, Strategist
Peter Mouracade, Business Director
Yehia Eljoueidi, Senior Account Manager
Rebekah Westberry, Senior Account Manager
Mohamad Saboury, Senior Account Executive
Ali Moussa, Traffic Manager
Kayla Fu, Producer
Shaza Yousef, Copywriter
Sucharita Bose, Digital Designer
Hussain Ishtiaq, Graphic Designer
Jefferson Menezes, Motion Designer
Talal Tariq, Motion Designer
Gabriella Elias, Account Manager
Ziad Salem, Senior Account Executive
Nuha Bayoud, Client Lead
Mikel Njeim, Media Planning
Mohamad Hachem, Media Planning
Bassem Massoud, CEO
Lara Arbid, Managing Director
Roy Santadip, Regional Digital Director
SUMMARY
In a hyper-digitized
world with mass media exposure, kids are growing older younger, and missing out
on lots of childhood happiness. On the other hand parents are looking for ways to
bring back these real and genuine moments. Through our Annual Pass product, we
offered parents the key to get their kids off their screens providing them with
an alternative to access unlimited fun. The activity
resulted in breaking the record for most annual pass holders of all time with
419% increase in revenue and an all-time high retention rate.
