Alrajhi Bank

Abdullah Aljabr, CMO
Muhanid Alothman, Marketing Manager

TTP *Lead Agency

Faisal AlObrah, Head of Creative
Suliman Alduhbayei, Creative Director
Nehad Hajar, Sr. Art Director
Metab Alarwan, Copywriter
Abdullah Almousa, Account Manager
Abdulaziz Aldosa, Account Executive
Iyad Addawood, CEO
Haissam Elkays, Managing Director
Aladdin Abbas, Head of Strategy

Alrajhi Bank, a leading KSA financial institution, sought to modernize its image for millennials, shedding the "Bank Alshyban" (bank of the elderly) perception. Their bold "The Oldest & the Freshest Bank" Ramadan campaign embraced and shattered this stereotype, challenges industry norms. Airing the TVC strategically during the comeback of the long-awaited return of the beloved by all generations Ramadan show "Tash ma Tash" after a 12 years hiatus amplified its impact, paralleling Alrajhi's resilience. This endeavor successfully shifted sentiments, making it the most impactful efforts in the Bank's long history.