Sayyar

Abdulwahab Alessa, General Manager
Nasser Aloraini, Assistant Marketing Manager

TTP *Lead Agency

Faisal AlObrah, Head of Creative
Suliman Alduhbayei, Creative Director
Majed Alahmadi, Account Director
Omar Altaweel, Account Manager
Mohammed Aldawani, Senior Copywriter
Metab Alarwan, Creative Copywriter
Aladdin Abbas, Head of Strategy
Iyad Addawood, CEO
Haissam Elkays, Managing Director

Hoku

For years, a handful of brands have monopolized the Underwear market in KSA, relying on conventional retail methods and basic marketing. Enter Sayyar, set to introduce its premium thermal underwear at a price surpassing existing market options. The twist? Sayyar exclusively operates online. How do we communicate the value and warrant the elevated price? The solution emerged as a captivating fashion showcase, vividly illustrating the consequences of winter without our cutting-edge thermal underwear and helping us launch our new product to the market successfully.