Al Jazirah Vehicles Agencies Co (AJVA)

Khalid Dannaoui, Automotive CEO
Mohammed Al Kraidees, Deputy CEO Automotive
Ramzi Walid Mouakassa, Director of Marketing, CRM, & CVP
Ehab Jamal, National Products and Events Manager
Ahmed S. Khater, National Social and Digital Media Manager
Mohammad Al Ghamdi, Social Media Specialist

Wunderman Thompson Saudi *Lead Agency

Ahmad Shanaa, Creative Director
Rawad El Dahouk, Head Of Strategy and Planning
Abdulhadi Tulimat, Senior Art Director
Yamin Inayah, Jr. Art Director
Abdulrahman Maroof, Senior Arabic Copywriter
Walaa Alyousif, Senior Account Executive

Facing well established competitors known for their cheaper prices and bigger budgets, AlJazirah Vehicles had to go against traditional marketing tactics and disrupt the automotive category by collaborating with HungerStation, the go-to-delivery app in KSA and launch the new Affordable Ford Territory on the app. to quickly get their large userbase’s undivided attention. HungerStation’s 2Mil daily active users had the chance to view the car features, add it to cart, only to be contacted by our sales team for a test drive and close the sale