CLIENT
HungerStation
Ahmad Chatila, Marketing Director
Muhannad Abunazzal, Marketing Manager
Noora Alissa, Marketing Communication Supervisor
Abdulrahman Alkhatib, Creative Manager
AGENCY
Wunderman Thompson Riyadh *Lead Agency
Karim Sioufi, Business Director
Wessam Al Najjar, Account Director
Chafic Haddad, Chief Creative Officer MENA
Rayyan Aoun, Executive Creative Director
Firas Ghannam, Creative Director
Ali Khalil, Strategy and Planning Consultant
Bashar Dababneh, Senior Art Director
Alanoud Alassaf, Copywriter
SUMMARY
Due to the large number of quality restaurants offered, HungerStation users were suffering from Choice Overload. To strengthen its position as the innovative go-to app in KSA, HungerStation introduced a new feature powered by a proprietary AI that allows users to harness the power of their subconscious mind, by tracking their eye’s interest and offer a list of relevant restaurants to choose from. In two weeks of its launch, the brand witnessed a 6.5% increase in orders, increasing Brand Preference among Food users from 55% to 64% within a month
