CLIENT
Savola
Adil Ehsan, Oils Marketing Director
Omar Abouzeid, Oils Senior Marketing Manager
Ahmed Ramadan, Brand Manager
AGENCY
Hassan Hassan, Content Director
Hadir Tarek, Senior Manager - Social Media
Rita Boulos, Business Unit Director- Integrated Planning
Malak Ayman, Executive - Integrated Planning
Nour El Siginy, Senior Executive - Integrated Planning
Nermine Adel, Senior Graphic Designer
Merna Mohamed, Executive - Social Media
Ahmed Hossam, Manager - Integrated Planning
SUMMARY
Afia needed to enhance the ownership of its health attribute and be known regionally as the superior cooking oil that’s healthy for the heart. Afia collaborated with leading Heart Foundation (Magdy Yacoub Foundation) to help promote its health benefits and demonstrate good CSR.
With our campaign, we managed to get Brand Recall Lift of 9.8pts compared to EMA benchmark of 6.8, exceed the CTR benchmark of Traffic campaigns in the industry by 345% which led to our original song on Anghami (Featuring Nancy Ajram & Marwan Pablo).
[1] Agency Research
