PepsiCo Egypt

Dalia Galal, Marketing Director
Shaimaa EmadEldeen, Category Marketing Manager
Nada Elhefnawy, Head of Marketing & Data
Eman El Kattan, Brand Manager

OMD Egypt *Lead Agency

Hassan Hassan, Content Director
Raeif Hassan, Business Unit Head
Abdel Rahman Hegazy, Associate Director - Integrated Planning
Seif Elmashad, Associate Director - Social Media
Zeinab Elmedany, Manager - Integrated Planning
Lama Elkhamy, Senior Executive - Integrated Planning
Omnia Fathy, Senior Executive - Performance
Waleed Nafie, Executive - Performance

Chipsy enjoys iconic status in Egypt, and this is largely due to the brand adapting its persona and communication platform to one that is synonymous with joy. Over the past three years Chipsy has managed to solidify its market leadership, increasing sales by 2% in 2021, 12% in 2022 and 14% in 2023, the brand communicated joy in the most Egyptian way possible;  By creating an inseparable bond with the Egyptians, inspiring them to let it pass with joy by living true joyful experiences even during the toughest times.