BK Food

Wunderman Thompson Tunis *Lead Agency

Mohamed Salah Baccouche, Creative Director
Moomen Drissi, Copywriter
Nizar Hedhili, Art Director
Imen Saadallaoui, Head of Copywriting
Emna Trabelsi, Junior Graphic Designer
Molka Chaari, Senior Account Manager
Khadija Sellami, Account Executive
Yahia Ben Haj Yahia, Strategic Planner
Ahmed Mahjoub, Managing Director

Red Prod

White Bench Studio

With Ramadan approaching, Sidi Ali is on a mission to outshine the big players in the canned tuna market. In Tunisia, tuna transcends mere ingredients; Tunisians sprinkle it in everything, infusing their dishes with that unmistakable Tunisian taste. So, we concocted the Tuna Language, a language that revisits the terminology of Tunisian tuna dishes using the suffix "tonn” and introduced it into everyday chit-chat. Sidi Ali scored the 3rd most memorable ad during Ramadan, leapt 7 positions in brand awareness and snagged the #1 market share.