CLIENT
NEOM Oxagon
Joanna Della-Ragione, Marketing Lead
Hugo Lamberg, Digital Lead
Ruth Christian, Communication Lead
Raneem Alissa, Brand Manager
Elise Oconnor, Content Manager
Sophia Majid, Events Manager
AGENCY
Charles Eddy, Business Relationship Lead
Nour El Jerdi, Business Lead
Nadine Matar, Communication Strategy Lead
Isabelle Abou Samra, Social Strategy Lead
Anshuman Chaturvedi, Head of Data & Analytics
Rana Rayess, Associate Director - Strategy
Francois Pretorius, Account Director
Madonna Raafat, Account Manager
Nataly Hamade, Multimedia Designer
Max Hylkema, Associate Creative Director
Nishat Bashar, Social Analyst
Ashraf Omer, Community Manager
Ahmad Najib, Arabic Copywriter
NeedaFixer
Johnny Griffith, Producer
Saskia Schiel, Producer
Natasha Demetriou, Producer
Dalia Abuzeid, Producer
MRM//McCann
James Thorley, Creative Lead
Sav Evangelou, Copy Lead
Rick Blackburn, Art Lead
Joanna Norey, Sr. Account Director
Doug McKnight, Sr. Account Director
Andrea Sartorio, Design
Jonathan Cole, Project Management
SUMMARY
Oxagon aimed to build and nurture a community comprised of the right organizations, senior decision-makers and expertise that would invest the billions needed for its vision of a clean, smart and sustainable industrial city to become a reality.
To achieve this, a brand campaign was launched to raise awareness and build familiarity of Oxagon and its vision. Marketing efforts successfully drove engagement with diverse audience segments across channels, while tailored CRM nurtured long-term relationships with them, ultimately building favorability and credibility for a project that had yet to break ground.
