Vodafone

Heba Arafa, Managing Executive: Brand and Communication
Hala Abdelkhalik, Marcom Senior Manager
Tarek Lawaty, Marcom Team Leader
Mariam Elwan, Production Manager
Shahd Assem, Production Team Leader
Yahia Gamal-El-Din, Production Team Leader
Malak Naguib, Marcom Team Leader
Amina Sarhan, Marcom Senior Specialist
Ahd Allam, Production specialist

Wunderman Thompson Cairo *Lead Agency

Hany Shoukry, Chief Executive Officer
Mai Azmy, Chief Operation Officer
Hassan El Sada, Managing Director
Mohamed Fouad, Executive Creative Director
Amir Adib, Head of Strategy & Transformation
Ola Rizk, Business Director
Ahmed El-Abi, Creative Director
Peter Halim, Senior Arabic Copywriter
Amira Mohamed, Art Director
Omar Arafa, Senior Arabic Copywriter and Content
John Joseph, Branding Designer
Mahmoud ElSergany, Copywriter
Ahmed Magdy, Senior Art Director
Heba Ibrahim, Account Manager
Malak Ashour, Account Manager
Zeina Hosny, Account Manager
Nadia Tawfik, Account Executive
Mahmoud ElShaht, Senior Art Director

The case is about Vodafone, a major Telecom player, facing a challenge of declining brand love and retention. And what was created to regain consumer's positive sentiment, by developing a retention plan that encouraged brand loyalty. We launched a cross-channel emotional campaign centered around gratitude. The campaign was supported by a purpose-led Rewards Loyalty Program that aimed to reconnect with the loyal customers. We managed to convert over 30% of the app users and witnessed a remarkable 3-point increase in their Net Promoter Score, effectively solidifying the brand's position.