CLIENT
stc pay
Musaid Bin Khamis, Senior Manager - Branding
Faisal Alnazha, Marketing Specialist
Sarah Abunayyan, Marketing Officer
abdulrahman alsuwaidan, Marketing Officer
AGENCY
Wunderman Thompson Saudi *Lead Agency
Gregory Muyesseroglu, Account Director
Ahmad Shanaa, Creative Director
Rama Alharbi, Account Manager
Rayyan Aoun, Executive Creative Director
Yamin Inayah, Jr. Art Director
Abdulhadi Tulimat, Senior Art Director
UM Saudi Arabia
Nadeem Ibrahim, head of digital
Sumedh Gaikwad, Performance Associate Director
Mohammad Mannaa, Managing Director KSA
Rui Santos, supervisor
Devendra Pandey, Digital Performance Manager
Anshul Jaiswal, Performance Associate Director
SUMMARY
Ramadan witnesses a spike in consumer spending, especially in the week before-and-after Eid. So when stcpay, Saudi’s leading e-wallet needed to increase its share during Ramadan, it tapped into the last remaining cash-led transaction in KSA.
Every Ramadan, Eidiya’s bring kids 18-&-below great joy as they collect cash from everyone they visit, so in order to increase saliency and build relevancy during Ramadan’s cluttered media, stcpay created the first-ever “Eidiya 18+”, that extends Eidiya’s joy to grownups by giving them a chance to receive Eidiyas through stcpay.
